Mission and Vision

Purpose

The purpose of this policy is to state the Mission and Vision of the Williamsburg Players.

Mission

The Williamsburg Players is a non-profit community theater committed to enriching and broadening the cultural life and experience of the greater tidewater community. Our mission is to present professional quality theater productions which challenge, stimulate, educate, and entertain our audiences, members, and volunteers. Hands on teaching and scholarship programs provide opportunities for education, experience, growth, and challenge.

Vision

The vision of the Williamsburg Players is built on the underlying foundation of always providing quality performance stage art to, for, and with the community as well as to provide a place for the community at large to gain hands-on education about theater arts. Our vision for the present season is to build on our talented community and provide the best possible season we can and to become a greater part of the cultural, art, entertainment, and travel industries in the Greater Williamsburg Area. Through those efforts, we envision ourselves expanding our volunteer and community support base.

Our ongoing mission is to expand our audience through outreach, education, improved facilities, and audience development. The Williamsburg Players seeks to increase participation by younger members of the community and a more ethnic cross-section of the community. We also seek to support other nonprofit performance arts groups by providing stage facilities and educational resources. In addition, we seek to expand our public image and add to the cultural strength of the area for residents and visitors.

Our vision is to become a highly regarded greater tidewater regional leader and resource for nonprofit performing arts theater organizations. In addition, we strive to incorporate the community as the base of support for the talent as well as the staff. Our facilities will serve as a performance and educational space for several different organizations thereby establishing the home of the Williamsburg Players as a performing arts center for the area and one of several for the region. We seek to establish ourselves as an asset to the arts community, the educational community, the business community, and a destination for visitors to the region.

Revision Notes

• 01/01/95 -- Mission adopted
• 03/16/04 -- Vision approved
• 03/17/14 -- Web revision
• 11/24/24 -- Board revision